If you’re selling electric drills, you should know that the consumers are actually “buying” nicely-drilled holes instead of buying just the drill. -Pete Lau

The relevance to P90X etc. is: 1. I don’t sell Beachbody, I share. 🙂 And 2. The results you get are what matters. Show up, do the work, and there’s no way you won’t see awesome results. The results ARE the product. -Rob